PENGARUH PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG PADA DESTINASI WISATA MAHAKAM LAMPION GARDEN KOTA SAMARINDA (Alfirah Agustin)

Submitted by: ,
On: Oct 4, 2019 @ 1:46 AM
IP: 180.248.123.194

  • Judul artikel eJournal: PENGARUH PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG PADA DESTINASI WISATA MAHAKAM LAMPION GARDEN KOTA SAMARINDA
  • Pengarang (nama mhs): Alfirah Agustin
  • Abstrak (max. 1600 huruf atau 250 kata): The purpose of this research is to test and analyze the effect of the variable tourism products consisting of tourist attractions (X1), tourism facilities (X2), and accessibility (X3) against the visit decision (Y) at the Mahakam Lampion Garden tourist destination Samarinda City. The data analysis tool used is a double linear regression analysis with the help of SPSS statistical software version 23. The sampling techniques in this study used non probability sampling techniques with accidental sampling methods, with a total sample of 100 respondents. Data collection techniques using observations, questionnaires, interviews, documentation, and libraries. The results of the analysis indicated that the variables of tourism products consisting of tourist attractions (X1), tourism facilities (X2), and accessibility (X3) simultaneously have significant effect on the visit decision (Y) at the tourist destination Mahakam Lampion Garden Samarinda City. The results of the analysis also showed that tourist attractions (X1) and accessibility (X3) partially have significant effect on the visit decision, otherwise with the tourism Facility (X2) which has partially no significant effect on Visit decision. The tourist attractions variable (X1) is the most influential variable in the study. It is hoped that this research can be a reference for the management of Mahakam Lampion Garden Samarinda City to improve and develop tourism products. There are tourist attractions that attract tourists from various circles, complete tourist facilities and accessibility that will make it easier to improve the level of decision to visit.
  • Kata kunci (max. 80 huruf atau 10 kata): Tourism Products, Decision to visit
  • NIM: 1502095023
  • Angkatan (tahun masuk, mis. 2009): 2015
  • Program Studi: Administrasi Bisnis
  • Sumber tulisan: Skripsi
  • Pembimbing: Dr. Finnah Fourqoniah, S.Sos., M.Si dan Ana Noor Andriana, S.AB.,M.AB
  • Nama eJournal: eJournal Administrasi Bisnis
  • Volume: 7
  • Nomor: 4
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL ALFIRAH (10-04-19-01-46-10).doc (270 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL ALFIRAH 1 (10-04-19-01-46-10).pdf (763 kB)

Print Friendly