PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI SAGA DI SAMARINDA (Nurhaida)

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On: Oct 10, 2019 @ 2:48 AM
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  • Judul artikel eJournal: PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI SAGA DI SAMARINDA
  • Pengarang (nama mhs): Nurhaida
  • Abstrak (max. 1600 huruf atau 250 kata): The purpose of this study is to examine the in fluence of marketing mix to the purchasing decision in saga cafe shop Samarinda. The sampling technigue used is non probability sampling (purposive sampling) the number of samples used was 96 respondents. Data was obtained from questionnaire distribution the data obtained was analyzed using SPSS 23. The conclusion of this research is variable, product, price, place and promotion is simultaneously and partially have significant influerces on the purchasing decision. And the most influential variable is location. In addition to increasing purchasing decision is do a different promotion than before, add a new menu so consumers don’t get bored, do event every month, provide a variety of games to attract consumers.
  • Kata kunci (max. 80 huruf atau 10 kata): Product, Price, Place, Promotion, Purchasing decision.
  • NIM: 1502095104
  • Angkatan (tahun masuk, mis. 2009): 2015
  • Program Studi: Administrasi Bisnis
  • Sumber tulisan: Skripsi
  • Pembimbing: Muhammad Fikry, M.BA.,B.BA & Adietya Arie Hetami, S.SOS.,M.AB
  • Nama eJournal: eJournal Administrasi Bisnis
  • Volume: 7
  • Nomor: 4
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): Nurhaida jurnal (10-10-19-02-48-26).doc (300 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): Nurhaida jurnal (10-10-19-02-48-26).pdf (256 kB)

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