PENGARUH HARGA DAN PROMOSI TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA TOKO HOSHY DI SAMARINDA (Sinta Aprilianti, Finnah Fourqoniah, Ana Noor Andriana)

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On: Oct 15, 2019 @ 3:39 AM
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  • Judul artikel eJournal: PENGARUH HARGA DAN PROMOSI TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA TOKO HOSHY DI SAMARINDA
  • Pengarang (nama mhs): Sinta Aprilianti, Finnah Fourqoniah, Ana Noor Andriana
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims to determined and analyze how much influence the price and promotion to impulse buying on Hoshy store at Samarinda. The research methode used in this research is the method of interviews, questionnaires, and literature study using a likert scale, accidental sampling and sample used as many as 96 samples. Data analysis tools used a validity, reliability, classic assumption, and multiple linear regression test. The result showed that the price and promotiom had a significant effect to impulse buying on Hoshy store at Samarinda by 11,8 %, the rest of which was determined by variabels not included in this study. The promotion is the most influential variable on impulse buying on Hoshy Store at Samarinda.
  • Kata kunci (max. 80 huruf atau 10 kata): Price, Promotion, Impulse Buying
  • NIM: 1402095005
  • Angkatan (tahun masuk, mis. 2009): 2014
  • Program Studi: Administrasi Bisnis
  • Sumber tulisan: Skripsi
  • Pembimbing: Dr. Finnah Fourqoniah, S.Sos., M.Si & Ana Noor Andriana, S.AB., M.AB
  • Nama eJournal: eJournal Administrasi Bisnis
  • Volume: 7
  • Nomor: 4
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL SINTA1 (10-15-19-03-39-32).doc (332 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL SINTA1 (10-15-19-03-39-32).pdf (403 kB)

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