PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONSEL MEREK XIAOMI DI SURYA PHONE SAMARINDA (Linda)

Submitted by: ,
On: Oct 23, 2019 @ 3:05 AM
IP: 180.248.121.147

  • Judul artikel eJournal: PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONSEL MEREK XIAOMI DI SURYA PHONE SAMARINDA
  • Pengarang (nama mhs): Linda
  • Abstrak (max. 1600 huruf atau 250 kata): LINDA, the influence of product quality and price to the purchasing decision handphone of brand xiaomi in Surya Phone Samarinda. Under guidance of Muhammad Fikry, M.BA., BBA and Ana Noor Andriana, S.AB., M.AB. Product quality and price is variabel that consumer consider when making purchasing decision, when is consumer perseptions are often unsuitable that product quality is not worth the price. The purpose of this study is to examine the influence of product quality and price to the purchasing decision handphone of brand xiaomi in Surya Phone Samarinda. Based on pra survey with, shows that price is the most influential variabel. This research using marketing theory by Oentoro (2012). Product quality and price have a purpose to incrased sales.Research method using positive quantitative with 91 respondents as a samples. Data was obtained from questionnaire distribution. The data obtained was analyzed using SPSS 23. The conclusion of this research is variabel product quality and price is simultaneously and partially have significant influences on the purchasing decision and the most influential variable is price. In addition for Surya Phone, is selling credit system at low interest rates or 0%.
  • Kata kunci (max. 80 huruf atau 10 kata): Quality Product, Price, and Purchasing Decision
  • NIM: 1502095110
  • Angkatan (tahun masuk, mis. 2009): 2015
  • Program Studi: Administrasi Bisnis
  • Sumber tulisan: Skripsi
  • Pembimbing: Muhammad Fikry Aransyah,MBA.,BBA dan Ana Noor Andriana, S.AB.,M.AB
  • Nama eJournal: eJournal Administrasi Bisnis
  • Volume: 7
  • Nomor: 4
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL (10-23-19-03-05-08).doc (229 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL (10-23-19-03-05-08).pdf (321 kB)

Print Friendly